Want to grow your brand in the UK?
SHOT Show gets you seen in Las Vegas. Gunstar gets you seen by the UK market. We put your brand in front of the dealers, RFDs and shooters who can turn international interest into UK awareness, distribution conversations and demand.
Why the UK, and why Gunstar?
The UK is a specialist shooting market where the right trade relationships matter. For an overseas manufacturer, simply being at SHOT Show does not guarantee the people who sell, specify and buy shooting products in Britain will see you. Gunstar bridges that gap.
Get in front of the people who sell
Gunstar already speaks to UK RFDs, gun shops and shooting businesses. We take your brand directly to the trade audience that can stock, recommend and distribute your products.
Show the UK what you are launching
We come to your stand, capture the products and story properly, then turn it into video, social, email and editorial content designed for a UK shooting audience.
Reach buyers as well as the trade
Gunstar is not just a trade publication. Your campaign also reaches active UK shooters and firearm buyers, helping build consumer awareness alongside trade interest.
Everything we do to put your brand into the UK market.
This is not a single video or one sponsored post. It is a joined-up campaign before, during and after SHOT Show, using Gunstar's trade, consumer, video, social and editorial channels together.
1. Introduce you to the UK
Before and during the show, we put your name, products and UK opportunity in front of both the trade and consumers.
- Solus B2B email to approximately 2,000 UK trade contacts
- Pre-show email to approximately 15,000 consumers: “Bringing SHOT Show to the UK”
- Dedicated on-stand video filmed by Gunstar
- Inclusion in Gunstar's longer SHOT Show video
- 3x short-form reels
- 3x LinkedIn posts focused on UK RFDs and gun shops
2. Turn coverage into lasting exposure
When SHOT Show finishes, your Gunstar campaign continues, giving UK prospects more opportunities to discover and engage with the brand.
- Full article written and hosted on Gunstar
- Inclusion in “Our Top Picks From SHOT Show” coverage
- Post-show roundup email inclusion promoting the coverage
- Content available to continue supporting UK conversations after the event
PARD and Browning already used Gunstar to take IWA into the UK.
At IWA, both brands chose Gunstar to make their international show presence relevant to a UK audience. The result was dedicated product coverage backed by email, social and marketplace exposure, with each campaign reaching more than 100,000 across Gunstar channels.
PARD
PARD used the package to showcase its IWA presence to Gunstar's UK audience, combining video with wider email, social and marketplace exposure.
Browning
Browning's IWA campaign gave its new products a dedicated route into the UK market across Gunstar video, editorial, email and social.
Do more than exhibit. Build a UK opportunity.
If the UK is a market you want to grow, Gunstar gives you a ready-made route to the trade and shooters already active within it. We will meet you at SHOT Show, tell your story and keep your brand visible in Britain after the show ends.