Black Friday Best Practices
Did you know that Black Friday 2023 saw a significant boost in sales across the UK, with an impressive £3 billion spent online? Whether your customers are recovering from their busy week or hunting for Christmas bargains, Black Friday is the perfect opportunity to ramp up your promotions. So we’ve put together a few Black Friday best practices for success in this busy season.
Craft Your Campaigns to Embrace the Black Friday Buzz
While this article focuses on Black Friday best practices, tailoring your campaigns is essential for boosting sales during any season. For gun dealers, aligning your promotions with the right timing can help you capitalise on customer behaviour and purchasing trends. Whether it’s Black Friday or another key season, customers are more likely to buy when they see tailored deals that match their interests and needs.
Boost Sales: Many buyers hold off on purchasing big-ticket items until significant discounts are offered. Research shows that 75% of consumers wait for sales to buy specific products, and 62% won’t purchase unless it’s discounted. Black Friday presents an ideal time to offer unbeatable deals on high-demand items, driving in new customers and encouraging existing ones to buy.
Create Brand Awareness: To maximise sales, build excitement and urgency through creative campaigns. Limited-time offers and clear calls to action can encourage faster buying decisions. Stay competitive by keeping an eye on how other dealers are approaching the season. Use their strategies as inspiration and look for ways to do it better, using the data to inform your next steps.
Increase Loyalty: Whether you’re reaching out to first-time buyers or returning customers, promotions that create trust and connection are key. Customers are far more likely to return to brands they trust. By tailoring your seasonal campaigns and keeping a close eye on consumer behaviour, you’ll not only boost your Black Friday sales but also create long-term loyalty that lasts all year.
Encourage Customers to Buy
Success begins with smart planning, and for gun dealers, Black Friday is the perfect time to capitalise on increased demand.
Generate Urgency: Promote limited stock and short-term deals to create a sense of scarcity. Flash sales are a great way to drive fast decisions.
Optimise Landing Pages: Ensure your landing pages, or Gunstar business profile, are clear and easy to navigate, with compelling deals that encourage purchases.
Dynamic Creatives: Use bold, eye-catching ads to grab attention.
As you prepare your campaigns, keep key best practices in mind – generate urgency, optimise your landing pages, and use dynamic creatives. Retarget potential buyers to ensure they complete their purchases. With a well-thought-out strategy, you can capitalise on the busiest shopping season of the year.
How Gunstar Can Boost Your Sales This Black Friday
With Gunstar’s PRO Business ad listings and display advertising banners, your brand can reach hundreds of thousands of targeted customers across our entire site. This Black Friday, connect with a vast, engaged audience ready to discover your products and boost your sales in one of the most effective places for shooting businesses.
Contact us below to schedule a consultation with a Gunstar team member and start planning your advertising strategy.