Revealed: The Most Searched Terms on Gunstar This Quarter
Our Head of Analytics, Neil, has dug into Gunstar’s Q3 browsing data to uncover what UK buyers are really looking for.
This isn’t guesswork, it’s real search behaviour from thousands of active shooters across the UK.
If you’re a dealer planning your listings for the season ahead, here’s where the demand is building.
Airguns
Still one of the most sought-after models on the platform. Theoben Rapids continue to attract serious airgunners who know quality when they see it.
Dealers listing tidy Rapids with good imagery and detail are seeing strong click-throughs and solid enquiries.
The HW100 range remains a heavyweight in air rifle searches. Known for precision and build quality, it’s pulling steady attention from target shooters and experienced buyers.
If you’ve got one in stock, make sure it’s visible, these listings don’t hang around long.
Rifles
1. .308
The .308 Winchester calibre continues to lead the rifle market, popular with deer stalkers and long-range shooters alike.
Reliable, accurate and trusted, exactly the type of firearm buyers search for first when they’re ready to spend.
Search interest in MP5-style firearms rose this quarter, but important note for dealers: only FAC-authorised semi-automatic MP5-style models are licensable for private ownership in the UK.
Genuine select-fire/fully-automatic MP5s are effectively Section 5 (prohibited) and cannot be sold to private buyers without specific Home Office authority.
Before listing any MP5, clone or SP5-style variant, confirm the exact model, its firing mode and the paperwork buyer will require; misclassification can carry serious criminal penalties.
One of the more eye-catching trends this quarter: a jump in searches for the Winchester 9410.
This lever-action shotgun has become a niche favourite, drawing collectors and enthusiasts looking for something distinctive.
Turn Buyer Demand into Dealer Sales
Thousands of UK shooters are searching Gunstar every day for these exact models.
If your listings aren’t appearing in those searches, you’re missing easy, ready-to-convert traffic.
Gunstar PRO Business puts your stock directly in front of these high-intent buyers, with affordable, results-driven listing tools built for dealers who want visibility without the hassle.
Create a free business account today to get started.